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Certificate in Corporate New Venture Leadership
Why this program is needed
In today's global business environment, every part of an organization must run in perfect alignment and at peak efficiency in order to meet the demands imposed by relentless global competitors. However, the same organization must also be able to regenerate itself (and possibly cannibalize itself), to seek bold new directions that offer new opportunities for motivation and growth, be they new product categories, new markets, new partnerships, new processes, or new organizational structures. For example, think of Apple's foray into portable MP3 music players with their famous iPodTM, which represented a substantial departure from their main lines of computer hardware and software; yet which, successfully done, garnered over 90% share of the MP3 market within three years of its launch, at premium prices.
For whom this program is designed
Our Certificate in Corporate New Venture Leadership is designed for advanced-career professionals and managers of medium to large sized companies who aspire to lead their companies towards much higher performance, who already have a Bachelor's degree in commerce or Management (or equivalent) or MBA from a recognized university.
A brief program description
The certificate's core focus is on developing corporate leaders who are ready and able to identify a bold new venture, to convince other leaders of its merits and gain their commitment, and to ensure that the venture is successfully accomplished. There are four courses in all, comprising the specialization suite of courses from the Executive MBA in Corporate New Venture Leadership (see Curriculum below), each completed in a seven-week fixed-agenda format.
Program Curriculum (12 credits)
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EMBA 499
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Orientation
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EMBA 710
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Theories of Leadership (3 cr.)
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EMBA 730
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Venture Leadership 1 (3 cr.)
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EMBA 731
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Venture Leadership 2 (3 cr.)
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Plus one elective from:
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EMBA 720
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Leadership Values and Ethics (3 cr.)
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EMBA 780
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Global Strategy (3 cr.)
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EMBA 790
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Directed Readings (3 cr.)
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EMBA 791
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Case Study (3 cr.)
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Course
Descriptions
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Course Code(s):
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EMBA 710
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Course Name:
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Theories of Leadership: Build foundational knowledge about leadership concepts
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Course Weight:
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3 credits
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Course Description
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This course gives students the foundational knowledge they need to critically assess leadership concepts and their utility. Students survey the leadership theories of key thinkers and practitioners in the field, learning about the empirical, theoretical and pragmatic strengths and limitations of each approach. Through case studies and exercises, students develop an understanding of organizational leadership. They will also learn a comprehensive set of leadership practices that will have immediate value for application at work.
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Course Code(s):
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EMBA 730
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Course Name:
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Venture Leadership 1: Definitions and types of corporate new ventures, and building the business case
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Course Weight:
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3 credits
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Course Description
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There is a spectrum of innovation from incremental to radical, from low risk to high risk, and we'll begin this course by examining the innovation literature and where in the spectrum we'll focus. We'll then examine different types of corporate new ventures, ranging from new product categories, to new markets, new processes, new structures, and new partners, including several case studies of each. We'll continue with how to build the business case for each type, including identification and mitigation of associated risks, and conclude with a set of best practices for business case development.
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Course Code(s):
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EMBA 731
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Course Name:
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Venture Leadership 2: Gaining management and other key stakeholder commitment, and marshalling critical resources
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Course Weight:
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3 credits
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Course Description
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Once an attractive new venture opportunity has been identified and justified, and deemed to be strategically aligned, there is generally an extended internal process undertaken by the new venture leader to raise awareness among key internal and external stakeholders, gain team commitment, and marshal the necessary resources to launch a development project. Going beyond simple "office politics", we'll examine the literature of interpersonal power and influence, adoption and diffusion of innovation, team building and change management, plus a review of several case studies, to extract a set of best practices for building management and resource commitment to a new venture.
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Electives
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Course Code(s):
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EMBA 720
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Course Name:
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Leadership Values and Ethics: Exhibit values and make ethical choices which enhance stakeholder trust
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Course Weight:
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3 credits
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Course Description
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Organizational leaders convey values and ethics that affect public trust, stakeholder trust, and trust within the organizational team. This course teaches students how to enhance this value-laden ethical capital. Classic moral philosophies are reviewed, and we explore their application to cases in community relations, environmentalism, marketing, operations, accounting, information technology and human resource management. Learners will gain an enhanced understanding for and respect of the different managerial values of their colleagues, and concepts for analyzing ethical issues.
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Course Code(s):
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EMBA 780
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Course Name:
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Global Strategy: Lead organizations to greater accomplishment and competitive success
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Course Weight:
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3 credits
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Course Description
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This course makes use of cases, lectures and assignments to help students identify and understand the operating and competitive environment of an organization, to use this information to define its strategy and market positioning, and to implement by reorganizing its resources, its competitive ability, and its operating efficiency. We'll also examine issues related to the collaborative management of relationships with global alliance partners that become essential for implementing a successful global strategy.
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Course Code(s):
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EMBA 790
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Course Name:
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Directed Readings: Research and synthesize your choice of new venture leadership subtopic
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Course Weight:
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3 credits
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Course Description
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This course provides an opportunity for a student to explore a new venture leadership subtopic of high personal interest. Under the supervision and direction of a faculty member, the student will conduct a survey of the pertinent trade and academic literature, and compile the findings of the review in a structured written report. At a minimum, the report's summary will represent a set of "best global leadership practices"; in exceptional cases, the report might have the potential to be presented and/or published in a recognized conference proceedings.
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Course Code(s):
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EMBA 791
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Course Name:
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Case Study: Research and write up a new venture leadership decision, as an article or case for classroom discussion
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Course Weight:
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3 credits
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Course Description
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This course provides an opportunity for a student to explore a real and specific new venture leadership situation and decision. Under the supervision and direction of a faculty member, the student will conduct secondary research of the situation, decision and outcome within the pertinent trade literature, supplement the secondary findings with primary research interviews with the individuals involved, and compile the findings of the case study in an article suitable for a trade magazine or recognized conference proceedings, or as a Harvard-style case for classroom discussion.
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