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Executive MBA (EMBA) in Corporate New Venture Leadership
Why this program is needed
In today's global business environment, every part of an organization must run in perfect alignment and at peak efficiency in order to meet the demands imposed by relentless global competitors. However, the same organization must also be able to regenerate itself (and possibly cannibalize itself), to seek bold new directions that offer new opportunities for motivation and growth, be they new product categories, new markets, new partnerships, new processes, or new organizational structures. For example, think of Apple's foray into portable MP3 music players with their famous iPodTM, which represented a substantial departure from their main lines of computer hardware and software; yet which, successfully done, garnered over 90% share of the MP3 market within three years of its launch, at premium prices.
For whom this program is designed
Our Executive MBA with a focus on Corporate New Venture Leadership is designed for advanced-career professionals and managers of medium to large sized companies who aspire to lead their companies towards much higher performance. We focus on developing leaders who are ready and able to identify a bold new venture, to convince other leaders of its merits and gain their commitment, and to ensure that the venture is successfully accomplished.
A brief program description
Our goal is to prepare advanced-career professionals and managers for senior managerial positions, and to prepare them for success, all without interrupting their career momentum. To accomplish our educational goal we provide a highly-qualified faculty, a variety of educational tools and techniques, some of the most advanced online teaching and learning applications available, and a carefully designed suite of courses delivered in a focused and flexible schedule.
There are thirteen courses: seven foundation courses, six specialization courses including one elective, and one capstone integration project (see Curriculum below). Selected courses are completed either in a seven-week fixed-agenda format, a short high-intensity format, or a self-paced format.
To maximize the global learning experience throughout the program our students will participate in "live" seminars and/or conferences with experienced leaders from global organizations. Our students and faculty are not limited by geographical boundaries, providing a new educational experience that allows learners to think with a global perspective while working on case studies and projects with other colleagues from around the world.
The program is also designed to integrate knowledge across subject areas. Students keep a journal/portfolio throughout their program, accumulating projects and assignments as they progress through the program and using this prior work as resource material for their final project. There are also specific portfolio activities and assignments throughout the program where students are asked to combine or compare knowledge across courses.
Individuals wishing to gain admission to the Executive MBA in Corporation New Venture Leadership will have an undergraduate degree and five years of work experience, including two years in management. For further information about the application process, please see the University of Fredericton EMBA Admissions and Application Procedures.
Program Curriculum (45 credits)
Level A - Foundation Courses (24 credit hours):
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EMBA 499
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Orientation
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EMBA 602 | The Global Economic Environment (3 cr.) |
EMBA 603 | Strategic Marketing Planning (3 cr.) |
EMBA 604 | Corporate Governance, Strategy and Structure (3 cr.) |
EMBA 605 | Accounting and Finance for Decision-Makers (6 cr.) |
EMBA 606 | Strategic Operations Planning (3 cr.) |
EMBA 608 | Strategic Information Systems Planning (3 cr.) |
EMBA 650 | Strategic Human Resource Planning (3 cr.) |
Level B - Corporate New Venture Leadership (13 credit hours):
| EMBA 710 | Theories of Leadership (3 cr.) |
EMBA 730 | Venture Leadership 1 (3 cr.) |
EMBA 731 | Venture Leadership 2 (3 cr.) |
EMBA 732 | Venture Leadership 3 (3 cr.) |
EMBA 739 | Seminars - the Practice of Corporate New Venture Leadership (1 cr.) |
Plus one elective from:
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EMBA 720 |
Leadership Values and Ethics (3 cr.) |
EMBA 780 |
Global Strategy (3 cr.) |
EMBA 790 |
Directed Readings (3 cr.) |
EMBA 791 |
Case Study (3 cr.) |
Level C - Integration (5 credit hours):
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EMBA 898 |
Integration Project (5 cr.) |
Course
Descriptions
Level A Foundation Courses
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Course Code(s):
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EMBA 499
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Course Name:
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Orientation
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Course Weight:
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0 credits
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Course Description
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The purpose of this course is to provide students with an overview of the MBA program, and an introduction to its online collaborative learning environment and course delivery methods.
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Course Code(s):
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EMBA 602
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Course Name:
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The Global Economic Environment:Apply economic reasoning to business leadership concerns
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Course Weight:
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3 credits
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Course Description
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Systematic understanding of the internal and external economic environments of an organization, and the ability to analyze them as a basis for sound decisions, are core pre-requisites of sound leadership. This course reviews basic macro and micro-economic concepts (e.g. supply and demand, elasticity, production function, competitive environments, pricing, etc.), and illustrates their impact on decision making and strategy formulation. Students will learn how to think through economic challenges and opportunities presented to their organization.
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Course Code(s):
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EMBA 603
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Course Name:
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Strategic Marketing Planning: Better define and implement effective marketing strategies
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Course Weight:
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3 credits
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Course Description
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This course focuses on the strategic marketing planning process from the perspective of two key roles in the organization, i.e., the Chief Marketing Officer (CMO) and the Brand (or Product) Manager. Leaning heavily on external and internal analyses and the CEO's strategic guidance, we examine how these managers refine the company's long-term go-to-market strategy, at both the corporate level and the product level. We also briefly examine which leading edge digital applications are most useful with respect to intelligence gathering, analysis, decision-making and/or implementation.
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Course Code(s):
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EMBA 604
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Course Name:
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Corporate Governance, Strategy and Structure: Better understand an organization's superstructure, its visioning, its corresponding form
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Course Weight:
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3 credits
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Course Description
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This course examines an organization's top-level constitution and processes, i.e., how its Board of Directors is selected by, and interacts with, its owners; how the Board appoints, and interacts with, the senior management team; how the Board and senior management team jointly determine the strategic direction of the organization; and finally, how the organization itself may be structured to most effectively and efficiently accomplish the strategic directive.
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Course Code(s):
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EMBA 605
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Course Name:
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Accounting and Finance for Decision-Makers: Become more competent in the understanding and use of accounting and financial information
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Course Weight:
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6 credits
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Course Description
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Financial accounting information is directed at external stakeholders, whereas managerial accounting information is specifically generated for decision-making activities within the firm. The purpose of this course is to increase familiarity with both types of accounting so that the student will be able to interpret accounting information and financial statements. Students will understand the relevance and meaning of accounting and financial data, and they will learn how to read, understand, and use fundamental accounting information documents (e.g. annual reports, balance sheets, profit and loss (P&L) statements, cash flow analyses, etc.).
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Course Code(s):
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EMBA 606
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Course Name:
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Strategic Operations Planning: Better define and implement effective operations strategies
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Course Weight:
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3 credits
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Course Description
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This course focuses on the operational planning process from the perspective of the Chief Operating Officer (COO). Leaning heavily on external and internal analyses and the CEO's strategic guidance, we examine how the COO develops the company's long-term operations strategy, comprising decisions about supply-chain logistics, production, customer service, quality assurance (QA), distribution and field support. We also briefly examine which leading edge digital applications are most useful with respect to intelligence gathering, analysis, decision-making and/or implementation.
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Course Code(s):
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EMBA 608
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Course Name:
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Strategic Information Systems Planning: Enhance performance with comprehensive, effective and efficient management information systems
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Course Weight:
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3 credits
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Course Description
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In today's 24/7 global operating environment, the possession of sufficient and correct information about the relevant external and internal environments, obtained and circulated to the right decision-makers in a timely fashion, can spell the difference between success and failure. This course introduces the main concepts of management information systems (MIS), examines how the design of MIS can affect the performance of an organization, and explores the process of Information systems planning from the perspective of the CIO.
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Course Code(s):
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EMBA 650
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Course Name:
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Strategic Human Resource Planning: Develop world-ready personnel and build change-ready organizations
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Course Weight:
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3 credits
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Course Description
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In today's global context the rate of change is accelerating, and personnel have to be world-ready, and organizations have to be change-ready. This course examines the human resource recruiting and development function and the organizational design function within a global and organizational lifecycle perspective, emphasizing how personnel and designs must change as projects and divisions evolve. This dynamic approach to organizational development prepares students to diagnose mismatches between existing personnel and designs versus changing demands, and to develop personnel and designs to accommodate new realities.
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Level B Venture Leadership Courses:
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Course Code(s):
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EMBA 710
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Course Name:
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Theories of Leadership: Build foundational knowledge about leadership concepts
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Course Weight:
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3 credits
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Course Description
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This course gives students the foundational knowledge they need to critically assess leadership concepts and their utility. Students survey the leadership theories of key thinkers and practitioners in the field, learning about the empirical, theoretical and pragmatic strengths and limitations of each approach. Through case studies and exercises, students develop an understanding of organizational leadership. They will also learn a comprehensive set of leadership practices that will have immediate value for application at work.
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Course Code(s):
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EMBA 730
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Course Name:
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Venture Leadership 1: Definitions and types of corporate new ventures, and building the business case
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Course Weight:
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3 credits
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Course Description
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There is a spectrum of innovation from incremental to radical, from low risk to high risk, and we'll begin this course by examining the innovation literature and where in the spectrum we'll focus. We'll then examine different types of corporate new ventures, ranging from new product categories, to new markets, new processes, new structures, and new partners, including several case studies of each. We'll continue with how to build the business case for each type, including identification and mitigation of associated risks, and conclude with a set of best practices for business case development.
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Course Code(s):
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EMBA 731
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Course Name:
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Venture Leadership 2: Gaining management and other key stakeholder commitment, and marshalling critical resources
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Course Weight:
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3 credits
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Course Description
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Once an attractive new venture opportunity has been identified and justified, and deemed to be strategically aligned, there is generally an extended internal process undertaken by the new venture leader to raise awareness among key internal and external stakeholders, gain team commitment, and marshal the necessary resources to launch a development project. Going beyond simple "office politics", we'll examine the literature of interpersonal power and influence, adoption and diffusion of innovation, team building and change management, plus a review of several case studies, to extract a set of best practices for building management and resource commitment to a new venture.
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Course Code(s):
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EMBA 732
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Course Name:
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Venture Leadership 3: Ensuring successful new venture execution and/or implementation
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Course Weight:
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3 credits
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Course Description
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With the opportunity, the team and the resources in place, the new venture is still far from reality - it must be planned and executed with excellence. Drawing from diverse literatures in innovation management, new product development and marketing, change management, project management and risk management, plus a detailed review of several case studies of successful and unsuccessful new ventures, we'll develop a set of best practices for the planning and execution of highly complex new ventures.
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Course Code(s):
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EMBA 739
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Course Name:
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Seminars - The Practice of Corporate New Venture Leadership: Learn from senior leaders and experts.
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Course Weight:
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1 credit
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Course Description
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This course offers a series of interactive conferences featuring senior business leaders and management experts from diverse fields. Students have the opportunity to question guest speakers and discuss leadership issues with them. The result will be practical leadership lessons that students can apply in their own managerial contexts. These seminars are held throughout the program, typically on the week-long breaks between other courses. Students must participate in at least eight (8) such conferences to obtain this credit.
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Level B Elective Courses:
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Course Code(s):
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EMBA 720
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Course Name:
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Leadership Values and Ethics: Exhibit values and make ethical choices which enhance stakeholder trust
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Course Weight:
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3 credits
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Course Description
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Organizational leaders convey values and ethics that affect public trust, stakeholder trust, and trust within the organizational team. This course teaches students how to enhance this value-laden ethical capital. Classic moral philosophies are reviewed, and we explore their application to cases in community relations, environmentalism, marketing, operations, accounting, information technology and human resource management. Learners will gain an enhanced understanding for and respect of the different managerial values of their colleagues, and concepts for analyzing ethical issues.
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Course Code(s):
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EMBA 780
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Course Name:
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Global Strategy: Lead organizations to greater accomplishment and competitive success
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Course Weight:
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3 credits
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Course Description
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This course makes use of cases, lectures and assignments to help students identify and understand the operating and competitive environment of an organization, to use this information to define its strategy and market positioning, and to implement by reorganizing its resources, its competitive ability, and its operating efficiency. We'll also examine issues related to the collaborative management of relationships with global alliance partners that become essential for implementing a successful global strategy.
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Course Code(s):
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EMBA 790
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Course Name:
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Directed Readings: Research and synthesize your choice of new venture leadership subtopic
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Course Weight:
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3 credits
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Course Description
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This course provides an opportunity for a student to explore a new venture leadership subtopic of high personal interest. Under the supervision and direction of a faculty member, the student will conduct a survey of the pertinent trade and academic literature, and compile the findings of the review in a structured written report. At a minimum, the report's summary will represent a set of "best global leadership practices"; in exceptional cases, the report might have the potential to be presented and/or published in a recognized conference proceedings.
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Course Code(s):
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EMBA 791
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Course Name:
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Case Study: Research and write up a new venture leadership decision, as an article or case for classroom discussion
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Course Weight:
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3 credits
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Course Description
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This course provides an opportunity for a student to explore a real and specific new venture leadership situation and decision. Under the supervision and direction of a faculty member, the student will conduct secondary research of the situation, decision and outcome within the pertinent trade literature, supplement the secondary findings with primary research interviews with the individuals involved, and compile the findings of the case study in an article suitable for a trade magazine or recognized conference proceedings, or as a Harvard-style case for classroom discussion.
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Level C Integration (5 credits):
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Course Code(s):
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EMBA 898
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Course Name:
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Integration Project: Integrate your educational journey through the EMBA with a major applied project
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Course Weight:
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5 credits
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Course Description
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The Integration Project is a capstone course undertaken by student teams and client business organizations. Under the supervision of faculty members, teams (of 3 or 4 students) will approach and establish a formal project relationship with an existing business organization to: 1) identify a new venture that the organization wants to be analyzed or implemented; 2) design and execute a study/project which involves the integration and synthesis of relevant knowledge acquired in the EMBA program; 3) draft a report presenting their analysis and conclusions; and 4) present its final report to the participating business organization. Feedback from the client organization will be incorporated into the students' final grades.
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