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MBA in Corporate New Venture Leadership
Why this program is needed
In today's global business environment, every part of an organization must run in perfect alignment and at peak efficiency in order to meet the demands imposed by relentless global competitors. However, the same organization must also be able to regenerate itself (and possibly cannibalize itself), to seek bold new directions that offer new opportunities for motivation and growth, be they new product categories, new markets, new partnerships, new processes, or new organizational structures. For example, think of Apple's foray into portable MP3 music players with their famous iPodTM, which represented a substantial departure from their main lines of computer hardware and software; yet which, successfully done, garnered over 90% share of the MP3 market within three years of its launch, at premium prices.
For whom this program is designed
Our MBA with a focus in Corporate New Venture Leadership is designed for early-career professionals and managers in medium to large sized companies who aspire to lead their companies towards much higher performance. We focus on developing managers who are ready and able to identify a bold new venture, to convince other leaders of its merits and gain their commitment, and to ensure that the venture is successfully accomplished.
A brief program description
Our goal is to prepare advanced-career professionals and managers for senior managerial positions, and to prepare them for success, all without interrupting their career momentum. To accomplish our educational goal we provide a highly-qualified faculty, a variety of educational tools and techniques, some of the most advanced online teaching and learning applications available, and a carefully designed suite of courses delivered in a focused and flexible schedule. MBA program students are exposed to additional per-course-credit hours to allow for broader and more detailed instruction.
There are fourteen courses: eight foundation courses, five specialization courses including one elective, and one capstone integration project (see Curriculum below). Courses are completed in an eleven-week fixed-agenda format.
To maximize the global learning experience throughout the program our students will participate in "live" seminars and/or conferences with experienced leaders from global organizations. Our students and faculty are not limited by geographical boundaries, providing a new educational experience that allows learners to think with a global perspective while working on case studies and projects with other colleagues from around the world.
The program is also designed to integrate knowledge across subject areas. Students keep a journal/portfolio throughout their program, accumulating projects and assignments as they progress through the program and using this prior work as resource material for their final project. There are also specific portfolio activities and assignments throughout the program where learners are asked to combine or compare knowledge across courses.
Individuals wishing to gain admission to the MBA in New Venture Leadership degree program will have an undergraduate degree and one year of work experience. For further information, please visit the University of Fredericton MBA Admission Requirements and Application Procedures.
Program Curriculum (58 credits)
Level A - Foundation Courses (32 credit hours):
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MBA 499
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Orientation
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MBA 600
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Managerial Accounting (4 cr.)
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MBA 601
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Finance for Decision-Makers (4 cr.)
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MBA 602
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The Global Economic Environment (4 cr.)
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MBA 603
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Strategic Marketing Planning (4 cr.)
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MBA 604
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Corporate Governance, Strategy and Structure (4 cr.)
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MBA 606
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Strategic Operations Planning (4 cr.)
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MBA 608
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Strategic Information Systems Planning (4 cr.)
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MBA 650
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Strategic Human Resource Planning (4 cr.)
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Level B - Corporate New Venture Management (16 credit hours):
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MBA 710
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Theories of Leadership (4 cr.)
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MBA 730
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Venture Management 1 (4 cr.)
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MBA 731
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Venture Management 2 (4 cr.)
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MBA 732
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Venture Management 3 (4 cr.)
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Plus one Elective (4 credit hours):
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MBA 720
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Leadership Values and Ethics (4 cr.)
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MBA 780
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Global Strategy (4 cr.)
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MBA 790
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Directed Readings (4 cr.)
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MBA 791
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Case Study (4 cr.)
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Level C - Integration (6 credit hours):
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MBA 699
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Integration Project (6 cr.)
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Course
Descriptions
Level A Foundation Courses
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Course Code(s):
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MBA 499
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Course Name:
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Orientation
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Course Weight:
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0 credits
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Course Description
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The purpose of this course is to provide students with an overview of the online collaborative learning environment and course delivery methods.
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Course Code(s):
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MBA 600
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Course Name:
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Managerial Accounting: Become more competent in the understanding and use of accounting information
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Course Weight:
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4 credits
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Course Description
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This course offers a comprehensive, graduate level exploration of managerial accounting. The course utilizes case studies and audit reports to focus on the use of appropriate accounting systems and the application of accounting data in the management of an organization. In conjunction, what accounting data are interesting or relevant-to-task, and how such data might be used is dependent upon what the manager is seeking to accomplish and what other information may or may not be available.
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Course Code(s):
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MBA 601
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Course Name:
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Managerial Finance: Better understand how to source and use financial resources
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Course Weight:
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4 credits
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Course Description
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All managers are required to possess a basic understanding of financial concepts. This course explores the principle role of finance via its concepts, calculative applications, and capital market analyses. In addition, the basic concepts of the time-value of money, rates of return, and valuation are covered. Students will learn how capital markets function, what different securities exist, and how to manage cash flow. Credit, risk, working capital, and analysis of financial statements receive particular attention. Cases are used throughout the course to provide students with hands-on experience in the use of financial tools. Unlike other finance courses, this consists of half concept and half mathematics. Besides providing basic math skills, this course should provide students with an excellent introduction to financial management concepts.
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Course Code(s):
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MBA 602
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Course Name:
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The Global Economic Environment: Apply economic reasoning to business leadership concerns
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Course Weight:
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4 credits
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Course Description
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Systematic understanding of the internal and external economic environments of an organization, and the ability to analyze them as a basis for sound decisions, are core pre-requisites of sound leadership. This course reviews basic macro and micro-economic concepts (e.g. supply and demand, elasticity, production function, competitive environments, pricing, etc.), and illustrates their impact on decision making and strategy formulation. Students will learn how to think through economic challenges and opportunities presented to their organization.
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Course Code(s):
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MBA 603
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Course Name:
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Strategic Marketing Planning: Better define and implement effective marketing strategies
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Course Weight:
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4 credits
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Course Description
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This course focuses on the strategic marketing planning process from the perspective of two key roles in the organization, i.e., the Chief Marketing Officer (CMO) and the Brand (or Product) Manager. Leaning heavily on external and internal analyses and the CEO's strategic guidance, we examine how these managers refine the company's long-term go-to-market strategy, at both the corporate level and the product level. We also briefly examine which leading edge digital applications are most useful with respect to intelligence gathering, analysis, decision-making and/or implementation.
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Course Code(s):
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MBA 604
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Course Name:
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Corporate Governance, Strategy and Structure: Better understand an organization's superstructure, its visioning, its corresponding form
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Course Weight:
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4 credits
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Course Description
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This course examines an organization's top-level constitution and processes, i.e., how its Board of Directors is selected by, and interacts with, its owners; how the Board appoints, and interacts with, the senior management team; how the Board and senior management team jointly determine the strategic direction of the organization; and finally, how the organization itself may be structured to most effectively and efficiently accomplish the strategic directive.
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Course Code(s):
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MBA 606
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Course Name:
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Strategic Operations Planning: Better define and implement effective operations strategies
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Course Weight:
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4 credits
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Course Description
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This course focuses on the operational planning process from the perspective of the Chief Operating Officer (COO). Leaning heavily on external and internal analyses and the CEO's strategic guidance, we examine how the COO develops the company's long-term operations strategy, comprising decisions about supply-chain logistics, production, customer service, quality assurance (QA), distribution and field support. We also briefly examine which leading edge digital applications are most useful with respect to intelligence gathering, analysis, decision-making and/or implementation.
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Course Code(s):
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MBA 608
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Course Name:
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Strategic Information Systems Planning: Enhance performance with comprehensive, effective and efficient management information systems
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Course Weight:
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4 credits
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Course Description
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In today's 24/7 global operating environment, the possession of sufficient and correct information about the relevant external and internal environments, obtained and circulated to the right decision-makers in a timely fashion, can spell the difference between success and failure. This course introduces the main concepts of management information systems (MIS), examines how the design of MIS can affect the performance of an organization, and explores the process of Information systems planning from the perspective of the CIO.
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Course Code(s):
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MBA 650
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Course Name:
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Strategic Human Resource Planning: Develop world-ready personnel and build change-ready organizationss
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Course Weight:
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4 credits
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Course Description
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In today's global context the rate of change is accelerating, and personnel have to be world-ready, and organizations have to be change-ready. This course examines the human resource recruiting and development function and the organizational design function within a global and organizational lifecycle perspective, emphasizing how personnel and designs must change as projects and divisions evolve. This dynamic approach to organizational development prepares students to diagnose mismatches between existing personnel and designs versus changing demands, and to develop personnel and designs to accommodate new realities.
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Level B Global Leadership Courses:
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Course Code(s):
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MBA 710
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Course Name:
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Theories of Leadership: Build foundational knowledge about leadership concepts
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Course Weight:
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4 credits
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Course Description
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This course gives students the foundational knowledge they need to critically assess leadership concepts and their utility. Students survey the leadership theories of key thinkers and practitioners in the field, learning about the empirical, theoretical and pragmatic strengths and limitations of each approach. Through case studies and exercises, students develop an understanding of organizational leadership. They will also learn a comprehensive set of leadership practices that will have immediate value for application at work.
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Course Code(s):
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MBA 730
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Course Name:
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Venture Management 1: Definitions and types of corporate new ventures, and building the business case
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Course Weight:
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4 credits
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Course Description
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There is a spectrum of innovation from incremental to radical, from low risk to high risk, and we'll begin this course by examining the innovation literature and where in the spectrum we'll focus. We'll then examine different types of corporate new ventures, ranging from new product categories, to new markets, new processes, new structures, and new partners, including several case studies of each. We'll continue with how to build the business case for each type, including identification and mitigation of associated risks, and conclude with a set of best practices for business case development.
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Course Code(s):
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MBA 731
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Course Name:
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Venture Management 2: Gaining management and other key stakeholder commitment, and marshalling critical resources
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Course Weight:
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4 credits
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Course Description
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Once an attractive new venture opportunity has been identified and justified, and deemed to be strategically aligned, there is generally an extended internal process undertaken by the new venture leader to raise awareness among key internal and external stakeholders, gain team commitment, and marshal the necessary resources to launch a development project. Going beyond simple "office politics", we'll examine the literature of interpersonal power and influence, adoption and diffusion of innovation, team building and change management, plus a review of several case studies, to extract a set of best practices for building management and resource commitment to a new venture.
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Course Code(s):
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MBA 732
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Course Name:
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Venture Management 3: Ensuring successful new venture planning, execution and implementation
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Course Weight:
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4 credits
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Course Description
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With the opportunity, the team and the resources in place, the new venture is still far from reality Ð it must be planned and executed with excellence. Drawing from diverse literatures in innovation management, new product development and marketing, change management, project management and risk management, plus a detailed review of several case studies of successful and unsuccessful new ventures, we'll develop a set of best practices for the planning and execution of highly complex new ventures.
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Level B Elective Courses:
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Course Code(s):
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MBA 720
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Course Name:
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Leadership Values and Ethics: Exhibit values and make ethical choices which enhance stakeholder trust
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Course Weight:
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4 credits
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Course Description
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Organizational leaders convey values and ethics that affect public trust, stakeholder trust, and trust within the organizational team. This course teaches students how to enhance this value-laden ethical capital. Classic moral philosophies are reviewed, and we explore their application to cases in community relations, environmentalism, marketing, operations, accounting, information technology and human resource management. Learners will gain an enhanced understanding for and respect of the different managerial values of their colleagues, and concepts for analyzing ethical issues.
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Course Code(s):
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MBA 780
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Course Name:
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Global Strategy: Lead organizations to greater accomplishment and competitive success
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Course Weight:
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4 credits
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Course Description
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This course makes use of cases, lectures and assignments to help students identify and understand the operating and competitive environment of an organization, to use this information to define its strategy and market positioning, and to implement by reorganizing its resources, its competitive ability, and its operating efficiency. We'll also examine issues related to the collaborative management of relationships with global alliance partners that become essential for implementing a successful global strategy.
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Course Code(s):
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MBA 790
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Course Name:
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Directed Readings: Research and synthesize your choice of new venture Management subtopic
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Course Weight:
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4 credits
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Course Description
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This course provides an opportunity for a student to explore a new venture management subtopic of high personal interest. Under the supervision and direction of a faculty member, the student will conduct a survey of the pertinent trade and academic literature, and compile the findings of the review in a structured written report. At a minimum, the report's summary will represent a set of "best global management practices"; in exceptional cases, the report might have the potential to be presented and/or published in a recognized conference proceedings.
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Course Code(s):
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MBA 791
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Course Name:
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Case Study: Research and write up a new venture management decision, as an article or case for classroom discussion
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Course Weight:
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4 credits
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Course Description
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This course provides an opportunity for a student to explore a real and specific new venture management situation and decision. Under the supervision and direction of a faculty member, the student will conduct secondary research of the situation, decision and outcome within the pertinent trade literature, supplement the secondary findings with primary research interviews with the individuals involved, and compile the findings of the case study in an article suitable for a trade magazine or recognized conference proceedings, or as a Harvard-style case for classroom discussion.
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Level C Integration (6 credits):
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Course Code(s):
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MBA 699
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Course Name:
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Integration Project: Integrate your educational journey through the MBA with a major applied project
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Course Weight:
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6 credits
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Course Description
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The Integration Project is a capstone course undertaken by individual students or teams of students, and business organizations. Under the supervision of faculty members, individuals or teams (of 3 or 4 students) will approach and establish a formal project relationship with an existing business organization to: 1) identify a new venture that the organization wants to be analyzed or implemented; 2) design and execute a study/project which involve the integration and synthesis of relevant knowledge acquired in the MBA program; 3) draft a report presenting their analysis and conclusions; and 4) present its final report to the participating business organization. Feedback from the client organization will be incorporated into the students' final grades.
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